Top 2024 Digital Marketing Statistics Every Business Owner Needs to Know
Ervins Puksts • 18 September 2024
In the fast-evolving world of digital marketing, staying informed on the latest trends and statistics is essential for making strategic business decisions.
At Wizzyl, we’re all about making it easy for entrepreneurs and small businesses to stay ahead with tools like our Free Digital Marketing Audit and Local SEO Tool. Let’s dive into the top digital marketing statistics of 2024 to help you navigate your digital growth strategy.
1. SEO is Still King
68% of online experiences begin with a search engine. (Source: ahrefs)
- Why It Matters: Ranking high on search engines remains crucial for visibility. Use Wizzyl’s Free SEO Audit Tool to analyse how well your website performs and identify key areas to improve.
2. Mobile Users Dominate Search Traffic
Mobile accounts for 54.8% of global website traffic. (Source: Statista)
- Why It Matters: Optimising your site for mobile is no longer an option; it's a necessity. Check your site’s mobile performance with our Free Website Audit Tool.
3. Video Content Drives Engagement
Video marketers get 66% more qualified leads per year. (Source: OptinMonster)
- Why It Matters: Incorporating video content into your marketing strategy can significantly boost engagement and conversions. Start building a video-centric website with Wizzyl’s easy-to-use Website Builder.
4. Local SEO is Essential for Small Businesses
78% of local mobile searches result in an offline purchase. (Source: Search Engine Land)
- Why It Matters: If your business isn’t showing up in local search results, you’re missing out on high-intent customers. Wizzyl’s Local SEO Tool can help you get listed on Google Maps, and other applications and platforms, and improve local visibility.
5. Website Speed Impacts User Retention
40% of users abandon a website that takes more than 3 seconds to load. (Source: Forbes)
- Why It Matters: Fast-loading websites offer a better user experience and retain visitors. Our Free Website Audit will give you insights into your website speed and ways to optimise it.
Conclusion:
These statistics highlight the direction of digital marketing in 2024 and 2025, and with Wizzyl’s tools, you can take full advantage of the trends. Whether you’re looking to improve your SEO, speed up your website, or dominate local searches, Wizzyl has the resources to help you succeed. Ready to take the next step? Start with our Free Digital Marketing Audit and unlock the potential of your business.
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As a marketing or design student in the UK, staying ahead of the game means keeping an eye on important dates that can shape your academic and professional journey. From student loan drops to exciting career opportunities like becoming a Red Bull Student Marketeer, we've got you covered with the key dates for 2025. January: The Fresh Start Mid-January : Student Loan Drop The Student Loans Company typically disburses the first instalment of the year in mid-January. Time to stock up on beans, restock your design supplies, or invest in that Adobe subscription you've been eyeing. End of January : Student Portal Updates Many universities update their student portals with second-semester timetables and deadlines. Bookmark the important ones so you can balance coursework with side hustles and downtime. March: The Pre-Easter Hustle March 15th : Red Bull Student Marketeer Applications Open If you're looking for a role that combines creativity with marketing, keep your eye on Red Bull's job board. This gig is a great way to build your CV while being part of a globally recognised brand. Late March : Student Finance Applications Open Applications for the 2025-2026 academic year open. Submit your details early to avoid stress later. April: Exam Prep Meets Networking April 12th : Spring Networking Events Many industry bodies host career fairs and digital marketing panels this month. Check sites like Eventbrite or your student portal to find free or discounted tickets. June: The Big Push Early June : End-of-Year Submissions Deadlines for final projects and exams roll in. It's crunch time for design students finishing portfolios and marketing students crafting killer strategies. Late June : Second Student Loan Payment Another cash drop from the Student Loans Company - just in time to celebrate the end of exams or fund summer internships. August: Summer Internships and Budget Stretches Mid-August : Student Finance Confirmation Expect confirmation emails about your funding for the next academic year. Check your inbox (and spam folder) to avoid surprises. August 28th : Clearing Ends For students considering switching courses or institutions, this is your last chance. September: The New Year Begins Early September : Third Student Loan Payment The last instalment for the academic year lands, helping you gear up for the new semester. September 25th : Digital Marketing Freshers’ Events Marketing students, don’t miss out on workshops and brand-hosted mixers at universities. They’re fantastic for networking and freebies! October: Time to Shine October 10th : Freelance Gigs Go Live As brands gear up for the festive season, opportunities for freelance designers and digital marketers skyrocket. Get on platforms like Fiverr or LinkedIn to grab them early. December: Wrapping Up the Year Early December : Portfolio Reviews Many courses have mid-year reviews, so ensure your work is ready to shine. Mid-December : Christmas Budget Prep The third loan payment should stretch till January, so plan your spending to avoid an empty bank account during the holidays. 2025 is your canvas - whether you’re diving into creative design projects or cracking the code of digital marketing. Stay on top of these key dates and make your year one to remember! Want to simplify student life? Follow Wizzyl for tips, resources, and updates tailored to UK students navigating uni and beyond.
In today’s digital world, marketing is ever-evolving, with new channels and strategies emerging regularly. Amidst all the changes, one question persists: Does email marketing still work in 2024-2025? This article takes a deep dive into the role of email marketing in modern business, examining its effectiveness and offering insights for businesses considering their next marketing moves. What is Email Marketing? Email marketing is a direct form of communication where businesses send personalised messages, promotions, updates, or offers straight to subscribers’ inboxes. It’s a tried-and-true method that can build customer relationships, increase sales, and drive engagement - when executed well. Through targeted emails, companies connect with their audience on a personal level, which is essential for nurturing customer loyalty. This level of direct contact also allows businesses to deliver valuable content that speaks directly to subscribers’ needs, increasing the likelihood of conversions. Why Email Marketing Remains Relevant Despite the rise of social media, SMS marketing, and push notifications, email marketing retains unique advantages: Direct Access to Subscribers : Unlike social platforms that rely on algorithms, emails land directly in subscribers' inboxes, putting businesses in direct contact with their audience. Personalisation and Segmentation : Modern email platforms allow highly customised messages tailored to subscriber behaviour, preferences, and demographics. High ROI : Email marketing has historically delivered one of the highest returns on investment (ROI) across digital marketing channels. According to recent research, for every £1 spent on email marketing, businesses can expect an average return of £36. Owned Channel Control : With social media platforms, algorithm changes can affect reach, but email lists remain within the company's control, offering a reliable, direct line of communication. Is Email Marketing Still Working in 2024-2025? Absolutely. Email marketing continues to thrive and remains a top choice for businesses seeking a direct, cost-effective way to reach their customers. While some tactics may need updating, the core value of email remains strong. Key Trends in Email Marketing for 2024-2025 Automation and AI-Powered Content : Using AI for subject line generation, segmentation, and personalisation is enhancing open rates and engagement. Businesses are now able to automate highly personalised messages based on triggers and subscriber behaviour. Interactive Emails : Interactive elements like image carousels, gamified content, and surveys directly within emails keep recipients engaged and can increase click-through rates. Mobile Optimisation : With over 50% of emails opened on mobile devices, ensuring that emails are mobile-friendly is non-negotiable in 2024. Privacy-First Strategies : Given GDPR and increased privacy awareness, email marketing now requires transparency. Informing users how their data is used builds trust and aligns with privacy regulations. How to Get Started with Email Marketing in 2024-2025 Choose the Right Platform : Platforms like Mailchimp , HubSpot , or SendinBlue offer advanced features for automation, segmentation, and reporting. Build a Quality Subscriber List : Start with people who genuinely want to hear from you. Quality over quantity is key for avoiding spam filters and improving engagement. Craft Valuable, Targeted Content : Each email should offer value - whether it’s educational, entertaining, or promotional. For inspiration on creating engaging content, explore our latest tips on creating compelling digital content. Measure and Optimise : Track open rates, click-throughs, and conversions. Adjust your approach based on performance to improve effectiveness over time. Is Email Marketing Right for Your Business? If you’re wondering if email marketing is a good fit, consider your goals. Whether you’re a small local business or a large corporation, email can help foster customer loyalty, drive repeat sales, and keep your audience informed. To see how it fits within your broader marketing strategy, consult our top digital marketing statistics guide. Final Thoughts In an era dominated by digital transformation, email marketing holds its ground as a powerful tool. From personalisation to automation, the possibilities are immense and evolving. With the right strategy, email marketing in 2024-2025 can offer significant returns, fostering long-lasting relationships and driving measurable growth. If you’re ready to harness the power of email marketing, or if you’re unsure where to start, feel free to get in touch with the team at Wizzyl . We specialise in creating email campaigns tailored to your business goals, ensuring every message reaches the right audience at the right time.
